Live blog: IDF 2011 Mooly Eden keynote


Ultrabooks take the stage
— 11:04 AM on September 14, 2011

Join us as we offer a live account of Mooly Eden's day-opening keynote from the Intel Developer Forum 2011 in San Francisco.  Reload to refresh, in keeping with our incredibly high-tech real-time operating procedures.

Johan is back, sounding for all the world like Arnold Schwarzenegger, opening the festivities.

And here's Mooly!

...after a video, I guess.  There are babies and stuff.  Soft music.  So hopeful.  Geoff wipes a tear from the corner of his eye.

 "PCs will continue to inspire all of us to make something wonderful."

LOUD music, and the beret is onstage!

Mooly's talking about how amazingly huge the PC market is.

"Emerging markets are on fire."  China has surpassed US as a consumer of PCs, and Brazil is #3.

 "Let me remind you, the personal computer has been the most adaptable device."  "Its form and function is constantly evolving."

1995, Pentium MMX, was transition from enterprise to a consumer device.

Eight years later was another transformation, with the Centrino.  Mobility. Interestingly enough, eight years later, our customers still want us to excel on this mobility vector.

And eight years later, we are transforming things with the Ultrabook.  It will be a consumption device, but also a creation device.

Today, people use their PCs in several ways.  There is debate: which is more important?  The CPU? The GPU? Media?  I think the best thing is to map applications and usage.  In some cases, it's CPU.  In some cases, it's GPU.  Actually, your experience is not defined by the best component in the mix, but the worst one.  The magic is to deliver a balanced system.  That's what we tried to do with Sandy Bridge. 

Annnnnd... demo time.  Content creation.  Picasa 3 with Task Manager showing eight threads.  Going to compare, I think, an Ultrabook to a three-year-old Core 2 Duo system.  Combining three images into a single HDR one.  Showing the before and after images.  Wow, HDR is so.... HDR-ish!

Now we're demoing a CyberLink video editing tool.  And now the Ray-Ban website with a virtual tool that lets you see different glasses types on a representation of your face.  Uncanny valley, meet high style.

Mooly: "All right, Ivy Bridge."  Ivy Bridge has 1.48 billion transistors.  Remember the number.  "Those of you who are trying to take picturesw of this beautiful die, I played with this.  It's not the real one."  Hmm.. looks like a quad core.  But will there by a quad Ivy Bridge?  Intel is kinda being cagey here.

Mooly says Ivy Bridge is pin-compatible with Sandy.

Now he's talking about interrupt handling.  2.5K interrupts per second from a Gigabit NIC. 3K from USB.  With Ivy, rather than waking a sleeping core to handle interrupts, the interrupts can be routed to the active core in order to save power, extend battery life.

DX11 is going to be available on all our PCs.  We improved geometry throughput, shader array, sampling throughput. Those of you who have been surprised by Sandy Bridge graphics will be delighted by Ivy's.

Ivy Bridge demo time!

Display driver has stopped responding and recovered.  Doh!!

Swappped to another demo. And now we're running HAWX 2 with tessellation on Ivy.  Looks nice and fairly smooth.

We've been focusing on user experience.  Actually talking with anthropologist, psychologists, which is weird.  Asking" What do people want out of their computing?

Bringing David, a marketing manager, onstage to talk about this one.

David says we want to satisfy our left-brain side and our right-brain side.  Left brain: We want to be productive and get things done. Learn and advance ourselves.  Be in control, safe, and secure.  Right brain: We want to create, to connect and share, and to lose ourselves in seamless, immersive experiences. Is there one device that can satisfy all of those things?

Hmm, perhaps something based on an Intel chip?!

David is telling us how an Ultrabook might meet each of his criteria.  And he's finished.

Mooly: This brings us to the Ultrabook.

The Ultrabook is the device that you hold in your hand, the device that you like to show, the device that we put so much effort into what David was talking about.

Need a combination of responsiveness, security, good costs, style, form factor, battery life.

One of the things that we heard with the CULV is that it was still not enough performance.  Ultrabook performance is better than that.

To ensure responsiveness, we extended Turbo.  With 17W and 35W parts, base clock is different, but peak frequency is nearly the same.  So responsiveness is pretty much identical.

Mooly is joined by a young woman who is doing a demo of hibernation, talking about how hibernate is too slow.  Acer Ultrabook comes out of hibernate in ~5 seconds.  (They counted to four, but very slowly.)

Toshiba laptop has been in sleep mode, but it woke up periodically to get updates from the 'net.  Data is fresh when the user calls the laptop out of sleep.

Now we're talking security.  To really discuss it, let me invite onstage one of the cyber-warriors, Todd Gebhart, Co-President of McAfee.  Message: You should worry.  And give us money.

McAfee, Intel working on an anti-theft technology.  User can remote-wipe or lock a stolen laptop.  Will be shipping in 2H of next year.  And Todd's out.

And there's a ninja onstage.  Him, "No, I'm a hacker."  "This is very comfortable.  Maybe not as much as a muscle T and Kango hat, but very comfortable."  Ooh, Mooly.  pwned by the ninja.

Serious dude on the other side of the stage says the ninja/hacker is failing to take over his secure data transfer.

Mooly says you can give your PC a suicide pill, and the PC commits suicide.  Will be a deterrent to theft, since the PC won't be useful.

Kinda neat: an onscreen PIN pad won't show up when the ninja remote monitors the display via a hacked display driver.  Server's display of those PIN pads is somehow secured.

Ninja's out, and Mooly's talking about thinness.  Need a smaller, thinner hard drive.  Different batteries.  Was a huge effort.  We had conferences in Taiwan, China, invested more than $300M in order to accelerate economy of scale for Ultrabooks.

Rolling a video about these conferences.

Wow, a room full of people at an Intel presentation is sitting here watching a video of a room full of people at an Intel presentation.  How deep does it go?

But.... there was a lot of discussion lately about Windows 8.  Intel is working with Microsoft.  Welcome Bret Carpenter from Microsoft, who flew from the build conference to give us a demo.

Win8 tablet running on a 32-nm Atom SoC.

And moving over to the Ultrabook.  Acer Aspire S3.  13mm profile, 13" display.  Resumes very quickly.

A picture of Mooly onscreen.. without a beret.  Mooly is scandalized!

Showing a Windows Metro UI start screen.  "I am able to use a keyboard and mouse with this."  Even though it was designed for touch.

Tiles represent all of your content, and you'll notice they're live.  You'll notice there's no chrome.  We give developers access to every pixel onscreen, so they have control over look of their application.

Popping over the Windows desktop mode... Visual Studio Express.  Looks like Windows.

Mixed mode, a weather widget in Metro style split screen with traditional desktop mode.  Nifty.

Now Mooly's going down a line of demo systems: Toshiba, Lenovo, Asus, Acer..   And they're really, really thin.

A surprise: "All of these Ultrabooks are featuring Ivy Bridge."  Pause.  "I repeat, all of these Ultrabooks are featuring Ivy Bridge."  Applause.

Ahh.

Now Lily here is to talk about screen power savings.

System on left is a traditional LVDS panel, while on right, an eDP panel is refreshing while the CPU is asleep.  Image is stored statically when nothing is happening.  Savings of 500 mW, or 45-60 minutes of battery life in an Ultrabook.

Slide show: screen stays in self-refresh whenever the image doesn't change.  CPU only wakes up when things change.  She pulls out the display cable to prove it's working.  Without the cable, the display continues to refresh itself and show an image.

Mark is here to show off Thunderbolt on Windows.  Streaming four uncompressed HD videos.  Over 700 MB/s.  Acer and Asus will be delivering platforms with Thunderbolt technology on them next year.

Haswell time!  Will deliver more than 20X reduction in standy power.  Mooly holds aloft a Haswell chip.  And now here it is in a working system, up, running, and ready.  Several windows doing different things... briefly.

So, to summarize: PC market is growing and continuing to grow.  Ivy Bridge is a "tick-plus," lots of new functionality.  Ultrabooks are nifty.  And Haswell will complete the Ultrabook revolution.

Mooly has one more thing!  "Roll the video!"

Oh, it's inspirational, talking about how we are more than media consumers, but creators.  Music cranked up to 11.  The audience is.... deaf.

Mooly: "Lades and gentlemen, let's go and build wonderful things together!"

And that's it.  Thanks for reading!

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