For a while, AMD did a nice job balancing those concerns with the Duron processor, a direct competitor to Intel's Celeron. However, with the introduction of the Athlon 64 processor, the Duron started to fade away. The Athlon XP became AMD's low-end product, which only made sense given its mix of price and performance. However, the rise of this two-tiered Athlon lineup created confusion for a lot of folks, who were asking questions like, "Why should I pay more for this Athlon 64 3200+ when the Athlon XP 3200+ would seem to be just as good?"
That's a good question, and there are some good answers, too. But try explaining those answers to Joe Sixpack before his eyes glaze overas phrases like "extra registers," "64-bit addressing" and "integrated memory controller" come gushing forth from your geeky faceand you'll start to understand the pickle AMD's marketing folks found themselves facing. So AMD decided it was time to resurrect a distinct value product line, and the AMD Sempron was born.
Yep, that's the name: Sempron. AMD has elected to stick with its "fake subatomic particle" naming scheme rather than veer into Intel's "fake member of the periodic table of elements" naming scheme. Sempron is largely a branding exercise, so the name is important. The Sempron name is intended to evoke phrases like "semper fidelis" and other such tokens of solidity and steadfastness. Roughly translated from a mix of Latin and leet-speak, though, Sempron means "always pornographic," and I fear the little CPU will never fully escape that connotation of its recently fabricated moniker.
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