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WHAT HAPPENS WHEN YOU take the fastest video card on the planet and turn up its clock speeds a bit? You have a new fastest video card on the planet, of course, which is a little bit faster than the old fastest video card on the planet. That's what Nvidia has done with its former king-of-the-hill product, the GeForce 8800 GTX, in order to create the new hotness it's announcing today, the GeForce 8800 Ultra.

There's more to it than that, of course. These are highly sophisticated graphics products we're talking about here. There's a new cooler involved. Oh, and a new silicon revision, for you propellerheads who must know these things. And most formidable of all may be the new price tag. But I'm getting ahead of myself.

Perhaps the most salient point is that Nvidia has found a way to squeeze even more performance out of its G80 GPU, and in keeping with a time-honored tradition, the company has introduced a new top-end graphics card just as its rival, the former ATI now owned by AMD, prepares to launch its own DirectX 10-capable GPU lineup. Wonder what the new Radeon will have to contend with when it arrives? Let's have a look.