I'm about half ready to proclaim that since the introduction of the TNT graphics chip way back when, NVIDIA has held a virtually uninterrupted technology lead in the consumer graphics market. From time to time, competitors have introduced chips equal to the corresponding NVIDIA products, but nothing really surpassing them.

Now comes NVIDIA's GeForce3 chip, which is the company's most ambitious undertaking yet. It's also one of the most poorly named products in recent memory, because the GeForce3 name implies that this chip is a follow-on to the previous GeForce chips. In reality, GeForce3 is a completely new graphics chip that initiates a novel approach to real-time 3D graphics. Read our extensive, in-depth review of the GeForce3 to see how it stacks up against today's competition. It will give you everything you need to know about the GeForce3, what it can get you now, and how it will benefit you in the future.

Plus, there's a movie. What more could you want? Go read up to get the whole story...