Ford sends cease-and-desist to GM over Super Bowl ad

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Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 12:16 pm

http://www.usatoday.com/money/advertisi ... 52988172/1

Ford is POed that GM implied Ford's pickup trucks won't survive the apocalypse.

W...T...F?!??

Guess one of Ford's lawyers was really bored and looking for something to do... :roll:
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 12:34 pm

After the Apocalypse there will be an easy way to solve such problems.

To the Thunderdome!
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 12:40 pm

Glorious wrote:After the Apocalypse there will be an easy way to solve such problems.

To the Thunderdome!

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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 12:46 pm

I think there's some sort of unwritten rule in advertising, that you never mention your competitor by name. Even those commercials during the Super Bowl that were making fun of the iPhone never showed an iPhone or explicitly said "iPhone" or "Apple."
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 12:58 pm

That lawsuit is kinda ridiculous, but I did think that explicitly mentioning a Ford was somewhat a bad taste (most Ads don't do that when implying that their competitor's product is inferior).
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 12:59 pm

Ford just needs to retaliate by making a commercial citing the fact that their name isnt Government Motors and that they didnt take an TARP hand outs.

:wink:
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 1:17 pm

American car companies thinking they're still relevant, how cute.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 1:29 pm

lmao. Was thinking something similar... Agreed.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 1:41 pm

tanker27 wrote:Ford just needs to retaliate by making a commercial citing the fact that their name isnt Government Motors and that they didnt take an TARP hand outs.

:wink:

Ford should've just made their private presentations/videos like these: http://www.youtube.com/watch?v=EWjTbiYo3x0 into a public TV Ads :wink:
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 3:48 pm

TurtlePerson2 wrote:I think there's some sort of unwritten rule in advertising, that you never mention your competitor by name. Even those commercials during the Super Bowl that were making fun of the iPhone never showed an iPhone or explicitly said "iPhone" or "Apple."
Tell that to Coke and Pepsi.

It's true a lot of advertising doesn't mention competitors by name ("vs a leading brand" etc) but that's usually because the rule is "don't give free advertising to your competitors." (This can be taken to insane degrees, too: in the old days when IBM made photocopiers, IBM employees could receive a formal reprimand for using the word "Xerox" as a verb). It's possible that not mentioning a specific competitor might give you some wiggle room in the event the claims for your product (or theirs) proved not to be true (misleading? advertising? really?) but I don't think that's the primary motivation for avoiding specific mentions. After all, if it came to a lawsuit in a situation where the legal "reasonable person" can infer who the unnamed competitor is, leaving them unnamed in the ad doesn't provide much legal cover.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 4:36 pm

tanker27 wrote:Ford just needs to retaliate by making a commercial citing the fact that their name isnt Government Motors and that they didnt take an TARP hand outs.

:wink:

Well, they had one but Team Obama pulled that.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 4:57 pm

Hawkwing74 wrote:
tanker27 wrote:Ford just needs to retaliate by making a commercial citing the fact that their name isnt Government Motors and that they didnt take an TARP hand outs.

:wink:

Well, they had one but Team Obama pulled that.

And let's not be dishonest: Ford has taken public money before to stay afloat, and they will again if they feel its in their best interests to do so.

I'm sure we're in R&P territory now, oh well.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 5:09 pm

just brew it! wrote:http://www.usatoday.com/money/advertising/story/2012-02-06/ford-protests-GM-Silverado-Super-Bowl-ad/52988172/1

Ford is POed that GM implied Ford's pickup trucks won't survive the apocalypse.

W...T...F?!??

Guess one of Ford's lawyers was really bored and looking for something to do... :roll:

a much better response would be to come out with an ad about why the chevy owners are all left behind.. while all the Ford Saints were raptured.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 5:25 pm

So I wonder which way Hostess Brands will go on this one, assuming the bankruptcy court allows them to pursue an action.

Pretty much the first thing I thought after seeing that cream-filled cake snacks will survive the nuclear apocalypse was "Silly customer! You cannot hurt the Twinkie!"
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 6:02 pm

Glorious wrote:After the Apocalypse there will be an easy way to solve such problems.

To the Thunderdome!


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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 6:09 pm

danny e. wrote:a much better response would be to come out with an ad about why the chevy owners are all left behind.. while all the Ford Saints were raptured.

...and Chevy could counter yet again, with how you would indeed need to be a saint to put up with a Ford. :wink:
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 06, 2012 8:04 pm

Silly fools. Everyone knows that Ram trucks are the toughest truck around. :wink:
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Fri Feb 10, 2012 1:07 pm

...turns out, Ford didn't really need to threaten the GM; they got better sales possibly because of this Ad and should instead send GM teh cake or something.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Fri Feb 10, 2012 1:15 pm

JohnC wrote:...turns out, Ford didn't really need to threaten the GM; they got better sales possibly because of this Ad and should instead send GM teh cake or something.
http://www.thecarconnection.com/news/10 ... ms-fallout

The article doesn't say anything about sales increasing. Just that more people were visiting the Ford web site.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Fri Feb 10, 2012 8:08 pm

I think Ford needs to stop acting so precious, whoopdie-do maybe they should just counter with an equally smart-arse style ad?
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Fri Feb 10, 2012 8:49 pm

just brew it! wrote:
JohnC wrote:...turns out, Ford didn't really need to threaten the GM; they got better sales possibly because of this Ad and should instead send GM teh cake or something.
http://www.thecarconnection.com/news/10 ... ms-fallout

The article doesn't say anything about sales increasing. Just that more people were visiting the Ford web site.


Not Ford's website - KBB's website. Anyway, it is obvious that only Ford and GM themselves have access to the actual sales data (from their dealers) and obviously they will never share that (they only share yearly sales), so the only way you can openly approximate how "effective" Ad was is to measure the potential customer's "interest" in particular model by measuring how many of them were using "research tools" on sites like KBB or Edmunds or similar ones.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Mon Feb 13, 2012 10:22 pm

All the zombies are gonna drive the Fords & those of us surviving will drive everything else. :wink:
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Tue Feb 14, 2012 7:23 am

JohnC wrote:Not Ford's website - KBB's website. Anyway, it is obvious that only Ford and GM themselves have access to the actual sales data (from their dealers) and obviously they will never share that (they only share yearly sales), so the only way you can openly approximate how "effective" Ad was is to measure the potential customer's "interest" in particular model by measuring how many of them were using "research tools" on sites like KBB or Edmunds or similar ones.

Or people were looking to sell their Ford trucks...
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Tue Feb 14, 2012 7:33 am

I don't believe either company's trucks will survive the apocalypse, since there will be no more fuel refined and no more spare parts made beyond that point.
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Re: Ford sends cease-and-desist to GM over Super Bowl ad

Postposted on Tue Feb 14, 2012 8:10 am

FuturePastNow wrote:I don't believe either company's trucks will survive the apocalypse, since there will be no more fuel refined and no more spare parts made beyond that point.

There will be plenty of gas and spare parts. Just scavenge from all the wrecked and abandoned vehicles.
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