Amazon Prime Email wrote:We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on February 25, 2015.
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners' Lending Library.
I still think it's easily worth it. For those of you that didn't know, they allow a few other accounts to be tacked onto your own to give out the free second day, prime, etc on. So you essentially could go in on the Prime membership with some friends for $25 a piece. The actual text says "invite up to 4 other family members living in the same household" - not that I have abused it but I haven't lived with my parents in some time, but they get great use out of it. Do note that prime benefits as far as streaming etc do NOT extend to those you share it with.
It's still $79 at the time of this posting however, so if you were considering it now is better than later!