This week Apple scored three big hits for its 'little product that could', First a foremost Hulu, on Wednesday Amazon Instant Video was released for iPad, and lastly Sky Now TV (which is a smaller Netflix in the UK). If you look closely all of these are competitors to the AppleTv ecosystem.
I think Apple is prepping to do something bold with this little box and I am eagrly waiting to see what it is.
http://gizmodo.com/5931185/why-apple-tv ... nt-product
Steve Jobs told Walter Isaacson that he believed he'd "cracked" TV. Did he do it with a television set, as so many analysts continue to insist? Or did he understand that asking people to spend $100 on a little black box with TV superpowers that gets upgraded every year is much easier than asking them to spend $2000 on a TV set they keep for five?