We copied and pasted the Microsoft Privacy Statement and the Services Agreement into a document editor and found that these “straightforward” terms are 22 and 23 pages long respectively.
... yeah, have you ever read iTunes' terms of services? 43 pages long, too, IIRC. Welcome to 2015.
By default, when signing into Windows with a Microsoft account, Windows syncs some of your settings and data with Microsoft servers, [...] Users can however deactivate this transfer to the Microsoft servers by changing their settings.
No further comment here.
More problematic from a data protection perspective is however the fact that Windows generates a unique advertising ID for each user on a device.
Seriously? Have they been asleep for the last 15 years or so? Any browser will track you by default. Just type in "ford focus" in Google and you'll get Ford ads.
The BitLocker recovery key for the user’s device is automatically backed up online in the Microsoft OneDrive account.
I'll grant them this point if you can't disable this. Which I almost bet you can.
Microsoft’s updated terms also state that they collect basic information “from you and your devices, including for example “app use data for apps that run on Windows” and “data about the networks you connect to.”
Turn if off. You can do it WHEN INSTALLING, for crying out loud.
Users who chose to enable Microsoft’s personal assistant software “Cortana” have to live with the following invasion to their privacy
See above.
We will access, disclose and preserve personal data, including [...] to enforce the terms governing the use of the services
So, although we'd probably need a lawyer, I'm reading that they have to comply with laws and will give out info if asked to. *Or*, they're saying that if you abuse their services, your stored data which you can disallow from being sent is fair game.
You guys wanna know what's really going on here? Microsoft is being upfront about the things that everyone does, and they get lambasted for their trouble. Apple is the sweetheart of the industry and everyone trusts Cpt. Cook's load of crock about "ooh we care about our users' privacy". People use Viber, Line, Whatsapp, you name it, send all their contacts on, turn on location tracking on their phones and laptops, yadda yada... And then bitch about Microsoft, because it's cool to hate on them. Microsoft is the evil, horn-headed company, Google is technological, and Apple is just plain cool.
It's 1999. Any serious designer uses a Mac. Microsoft is spelled Micro$oft and the root of all evil.
Some things never change, I guess.
PS - It's entirely possible that there is something somewhere that Windows 10 will do that you can't disable and collects data. I will gladly protest that, but not what's been shown so far.