I believe that I paid $470+tax for my U2410. It's a terrific monitor, but that's still more than double the cost of the U2211H. At $195+tax (with free shipping) for a 1920x1080 e-IPS LCD monitor, it's a lot easier to convince folks not to buy a crappy TN LCD monitor that costs only $45 less.
i7-2600K, H70, P8P67-M Pro, 16 GiB, HD7950, SSD, 3 HD, Blu-ray, X-Fi Ti Pro, Antec P182, S75CF, 3007WFP+2001FP, RK-9000BR, MX518
i5-3570K, GeminII-S524, P8Z77-M Pro, 16 GiB, HD7770, SSD, 2 HD, Blu-ray, InifiniTV4, NSK2480, 55" TV; Asus UX32VD