So I just spent about an hour fruitlessly trying to get a Raspberry Pi board on launch morning (and by "morning" I mean 1 AM EST )
The Raspberry Pi people have spent at least the last year doing guerrila marketing and getting on Slashdot umpteen times. However, when it came to actually launching the board, they decided to lie about where it would be available. They have a "store" at raspberrypi.com that they hyped up as being the place to get the board, but then when you tried to actually follow their instructions you see that they pulled a bait & switch and decided to distribute the boards through two second-rate British mom & pop type operations that obviously have never had to handle real site traffic (both sites crashed immediately upon launch).
This was obviously intended to be a UK-only release, but the Raspberry Pi people didn't bother to tell anyone outside of the UK that this was the case. Indeed, I think they know damn well that a whole bunch of people from outside the UK are interestedu, but they didn't have the common courtesy to just say that the first batch of boards are UK only. I think the people behind this project need a major lesson in honesty and proper communications. Instead of spraying hype they could have taken the time to do the launch right and be 100% up-front and honest with their customers. Especially considering that this is supposedly a non-profit organization, you think they wouldn't have issues with being honest and managing expectations better. If a for-profit company pulled a stunt like this they would be flamed mercilessly, and I feel even less pity when a supposed charity does the same thing.
While the Raspberry Pi looks like an interesting concept, if I do eventually get around to getting an ARM development board, there's a good chance I won't go with these guys. The Beagleboard project is already available and doesn't seem to have a bias against anyone from outside the UK. Interestingly, the SoC for the Raspberry Pi is made by Broadcom, an American company, and most of the major software being developed so far for the Raspberry Pi is being made in the US and Canada. However, the Raspberry Pi people don't think Americans are worthy of getting the board. There are some other projects coming up in the near future that could do what the Raspberry Pi is supposed to do and do a better job of communicating with their customers without the grandstanding and provincial attitudes that I've discovered in the Raspberry Pi project.