Both newegg and amazon have it avail for $379 (plus a $30 MIR) ... meanwhile all the other 580s are still around $500.
http://www.newegg.com/Product/Product.aspx?Item=N82E16814130778
It's not a refurb so why is it "only" $349? I don't know much about the EVGA line - along with the FTW edition they seem to have quite a few others. Maybe the "Classified" is one of the weaker sisters?
Anyway thanks for any thoughts or info you can share. I've done all the googling I can stand for now...