I hate to call this an "Idea" because its something I'm sure someone has done with other software. If you build, and rebuild as many systems as I do in a month, you'd see the value in something like this.
Motherboard manufacturers put out a driver CD with other fluff-ware included when they sell you a board. But the drivers are pretty much out of date the moment they burn that disc and it gets to the customer. I'm curious why the hell they don't have an auto installer, something similar to what everyone does nowadays like Adobe. You run the almost 1mb installer that looks to their website for the most up to date drivers for the board, it downloads ALL of the needed drivers or utilities and then automatically does the installation/restarts for you until your drivers are up to date. That way people don't fragment their systems with out of date drivers and then put newer ones on top of it which doesn't always end well in the long run. It would also promote users having the most up-to-date drivers, bringing the end user supposed stability, functionality and performance. Seems like a freaking no brainier. Worst case they would need to include a network driver for the initial call out on a mini cd that also included the driver installer manager.
Just a small rant in hopes that some manufacturer picks up on this and runs with it. Simple stuff like this would make all of the difference for a system builder or even an enthusiast who wants to save some time and get the newest drivers from the start without having to download them manually. Especially when you look at the list of drivers available for a board, some of them list multiples of the same driver (wtf is with that!) but two different versions, one being older of course.