One place where I think in game advertising might work is in racing games. Perhaps in the F1 game, have the actual sponsors of the events for that season in the appropriate locations or something. That's not a bad idea. Mind you in a shooter i can just imagine:

Person who got owned: "Damn where were u hiding"
Person with Red outfit: "Coke Sign ;)"

Why are so many people complaining about ads, in game? TV and radio are FULL of ads. Ads came into the existence once a medium was popular enough to get an audience.

Owners of the medium have the right to place ads into their medium. You, as a consumer of this medium, have the right NOT to use the medium: turn it off, stop playing, stop buying etc. No one is forcing you to play these games, so stop your whining.

I'll also have to say: *some* ads make sense for games. Think of it this way: you're playing CoDX and it's in some city in the USA. Virtually every city has billboards with advertisements, correct? Why wouldn't this game also have a live advertisement?

Having some random texture, on some random wall, in some random city with an ad for a razor blade makes NO sense. Advertising is only good when it's used in the correct context of the medium.

I think a properly done product placement would even add more immersion to the game, I think that advertisements in loading screens is a little bad, but I hope that in game advertisement don't go farther than this. If they use this kind of thing to sell games at lower prices or even make more free games, I think it would be a good thing.

In-Game Ads = epic stupidity.

I can understand them being used by *privately-owned* and official servers to help pay-off hosting expenditures.

Otherwise, they do not belong in interactive content.

I think ads in general are just eye-sores and have very little effect on me. The marketing bastards are just throwing away tons of $$$$$ and BS their superiors that their jobs are so darn important.

As long as they bloody lower the price tag a bit. $59.99 is ridiculous.

This reminds me of the OLD days when cable TV had NO ADS. You were paying for the privledge of not seeing ads. Nowadays, cable has at least as many ads as regular TV, and frankly the quality of the programming is just as poor. Other than having access to a very few channels that we watch (and which seem to be even more ad-infested than network tv), bah.

I calculated that about 17 minutes of each broadcast hour is ads. I simply mute the TV, and read a book for the few minutes. Or talk to my spouse, or load stripper clips, or actually pay attention to my child. :)

I don't need to be brainwashed into buying the latest products, and I don't want to be a typical "consumer " droid, thanks.

As for games, I play them to escape from reality, and seeing ads is not a part of it. Now if they sold 2 versions of the game - full price but no ads, and one say $5 cheaper but with ads you had to watch, I could accept the choice. But paying full price and being forced to watch ads, forget about it.

I wouldn't mind if ad support lowered the price of the game significantly and/or made it free, but so far I haven't seen any drop in price at all due to in-game ads (with exception of a small handful of ten year old games with highly intrusive ads going for free that you could practically buy for free anyways at a B&M store).

Ah yes, because nothing helps immersion like seeing a billboard for KFC at the battle of Thermopylae.

Why does Google have to be an asshat? Advertisments are flooding the internet more than usual and it's getting extremely old.

In-game advertisements are the crappiest thing ever. They make the developer flood the map with their logo everywhere. It's not believable when you're fighting in a desert with Intel Billboards everywhere!! (reference to BF2)

There needs to be a program that blocks the ad servers, so you won't have to see ads while playing a game.

So many people stop watching TV because it's ~25% advertising. ya... I'll be googling a way to block whatever URL is pumping that garbage my way. At the Router level if possible.

"One billion dollars! What's that? Yes, I know it smells funny. Everything I pull out of my ass does."

If a game has any built in adds, they should pay me to buy and play that game.

Oh, nice. :P So, what's the next step? Having to watch a TV-like ad between one boss and another while playing a FPS?...

It can only get "better". OMG, WTF?!