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AMD launches Live! brand

Cyril Kowaliski
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As expected, AMD has introduced its new Live!
entertainment and media center brand
. AMD defines a Live! machine as
a “full-featured, easy-to-use media center PC designed to enable
consumers to organize, distribute, share, and enjoy their content
collection throughout the home and on the go.” To achieve this type of
functionality, AMD Live! machines will ship with the Live! Entertainment
Suite, which contains a number of apps designed to simplify home
networking and local file sharing:

  • AMD LIVE! On Demand powered by Orb extends your entertainment
    experience to anywhere you are, at home or on the go! Access and control
    your live and pre-recorded TV, music, photos, videos and more from
    virtually any web connected electronic gadget.

  • AMD LIVE! Compress from the makers of Power Compress enables you to
    compress the TV shows and movies you’ve recorded using Microsoft®
    Windows® XP Media Center Edition in order to save space and time. You
    will be able to download these applications free from this website in
    the very near future.

  • AMD LIVE! Network Magic allows you to easily manage, secure and do
    more with your home network.

  • AMD LIVE! LogMeIn allows you to remotely access and control your AMD
    LIVE! system, get access to content, files, programs, bookmarks, etc.,
    from anywhere, and move media or files between work and home PCs.

  • AMD LIVE! Media Vault powered by Streamload™ backs up your digital
    content collection to a secure online server with 25GB worth of free
    storage space.

These tools are available for
download today
from AMD’s site, and AMD plans to introduce the first
Live! PCs next month. The company has partnered up with a number of
hardware manufacturers such as Asus, Gigabyte, and MSI, as well as OEMs
including Alienware, Fujitsu Siemens, Gateway, and HP, who will all ship
Live! systems. AMD’s Live! site doesn’t dwell on the hardware requirements for supporting PCs
too much, but the company does
outline
that Live! systems will be required to feature a Socket AM2
Athlon 64 X2 processor with 1 GB of RAM, a compact form factor, a copy
of Windows Media Center Edition, and Away Mode BIOS support to enable
systems to turn on and off rapidly. As a result, AMD says the machines
will be priced “in the upper mainstream and performance price bands,”
hinting towards relatively steep pricing.

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