AMD launches Live! brand

— 10:40 AM on May 31, 2006

As expected, AMD has introduced its new Live! entertainment and media center brand. AMD defines a Live! machine as a "full-featured, easy-to-use media center PC designed to enable consumers to organize, distribute, share, and enjoy their content collection throughout the home and on the go." To achieve this type of functionality, AMD Live! machines will ship with the Live! Entertainment Suite, which contains a number of apps designed to simplify home networking and local file sharing:

  • AMD LIVE! On Demand powered by Orb extends your entertainment experience to anywhere you are, at home or on the go! Access and control your live and pre-recorded TV, music, photos, videos and more from virtually any web connected electronic gadget.
  • AMD LIVE! Compress from the makers of Power Compress enables you to compress the TV shows and movies you've recorded using Microsoft® Windows® XP Media Center Edition in order to save space and time. You will be able to download these applications free from this website in the very near future.
  • AMD LIVE! Network Magic allows you to easily manage, secure and do more with your home network.
  • AMD LIVE! LogMeIn allows you to remotely access and control your AMD LIVE! system, get access to content, files, programs, bookmarks, etc., from anywhere, and move media or files between work and home PCs.
  • AMD LIVE! Media Vault powered by Streamload™ backs up your digital content collection to a secure online server with 25GB worth of free storage space.
These tools are available for download today from AMD's site, and AMD plans to introduce the first Live! PCs next month. The company has partnered up with a number of hardware manufacturers such as Asus, Gigabyte, and MSI, as well as OEMs including Alienware, Fujitsu Siemens, Gateway, and HP, who will all ship Live! systems. AMD's Live! site doesn't dwell on the hardware requirements for supporting PCs too much, but the company does outline that Live! systems will be required to feature a Socket AM2 Athlon 64 X2 processor with 1 GB of RAM, a compact form factor, a copy of Windows Media Center Edition, and Away Mode BIOS support to enable systems to turn on and off rapidly. As a result, AMD says the machines will be priced "in the upper mainstream and performance price bands," hinting towards relatively steep pricing.
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