Newegg planning European expansion


— 10:42 AM on June 9, 2006

DigiTimes reports that Newegg is planning to expand its online retail business by entering the European market. The site quotes none other than Newegg vice CEO SC Lee, who told DigiTimes that Newegg was eyeing expansion through either an acquisition or a new subsidiary on the old continent. The article doesn't specify which countries Newegg would likely expand to, but the company already appears to own newegg.de and newegg.co.uk domains for Germany and the United Kingdom, respectively. A quick domain lookup on Nominet confirms the UK domain's registrant as "NewEgg.com," and a peek on German registrar DENIC shows the .de domain is registered to the same Montebello, CA address as the .co.uk domain.

An expansion into Europe wouldn't be Newegg's first globalization effort. Less than a year ago, the company announced a move into the Asian market and opened an online store for China at newegg.com.cn. Last year, rumors were also circulating that Newegg would open a Canadian branch, but the company has yet to announce anything on that front.

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