Dell makes strides in consumer satisfaction

— 2:12 AM on August 16, 2006

A new report put together by the American Society for Quality says Dell's quality and reliability as perceived by consumers rose in the second quarter. The rise, which the ASQ says has helped Dell regain ground lost since 2004, is attributed to Dell's recent $100 million investment aimed at improving U.S. tech support. Dell now sits above HP in the ASQ's ranking, although it still lags behind Apple "by a significant margin." The ASQ's report doesn't give exact numbers for the perceived quality and reliability of Dell, HP, and Apple, but it says satisfaction in the PC category as a whole rose 3.8% in the second quarter "largely due to gains by Dell." In the light of the massive battery recall announced yesterday, it'll be interesting to see how Dell fares in the third quarter.

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