Last Dell MP3 player exits the stage

— 12:16 PM on August 23, 2006

Earlier this month, DigiTimes reported that Dell was likely in the process of withdrawing from the handheld PDA market. Axim PDAs are still for sale on Dell's website, but now iLounge says Dell has made some very definite hedge trimming in the handheld MP3 player department. The last of Dell's MP3 players, the DJ Ditty, has now disappeared from the company's MP3 player page. A tiny flash-based player, the DJ Ditty launched in September 2005 with the same 512MB capacity and $99 price tag as Apple's then-cheapest iPod shuffle.

The DJ Ditty's departure apparently marks the end of Dell's efforts to compete against the iPod. Those efforts started back in 2003 with the introduction of the 15GB and 20GB Dell Digital Jukebox, but Dell announced in February of this year that it would ditch hard drive-based players to focus on the DJ Ditty. Now it seems that Dell has given up on its flash-based alternative to the iPod, as well. Dell currently sells only Sandisk's Sansa m240 and Sansa e-Series players as well as Creative's Vision:M MP3 and video player. Thanks to Gizmodo for the link.

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