BusinessWeek reported last week that Apple was planning to introduce an online movie download service around the middle of this month. AppleInsider now says Apple has confirmed that a "special media event" will take place on September 12 at the Yerba Buena Center for the Arts Theater in San Francisco, California. The invitation for the event simply reads, "It's Showtime." According to another report Apple also has more than just a movie download service in store for the event.
The iPod maker is reportedly planning to introduce new Intel Core 2 Duo-powered iMacs (including a model with a 23" wide-screen display,) new iPod nano music players, and a mysterious video streaming device intended for the living room. The device will interface with an updated version of iTunes, and it might be a video-enabled version of Apple's existing AirPort Express wireless base station. Apple CEO Steve Jobs has yet to approve the purported device, though, so it may not be introduced during the September 12 event.
In related news, American Technology Research analysts stated today that Apple's rumored cell phone has "moved from concept to prototype and recently has progressed to near completion as a production unit." One of the analysts says the phone has overcome "substantial challenges" in various areas, but that Jobs is now satisfied with the end result. The phone will reportedly sport a similar design to the existing iPod nano, and blend cell phone and portable music player functionality.
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