It's no secret that AMD's acquisition of ATI was motivated at least in part by the prospect of releasing AMD platforms complete with AMD-branded chipsets. Word got out two months ago that ATI's chipsets for AMD processors would be re-branded after the merger, and sure enough, our counterparts over at HKEPC have laid their hands on some information about AMD's new chipset branding plans.
Gone will be the protracted CrossFire Xpress names, the site has heard. Instead, chipsets will more or less go by their code names. As such, the ATI CrossFire Xpress 3200 chipset, which is code-named RD580, will be known as the AMD 580X CrossFire. In this case, the X stands for multi-GPU support, but AMD has three other suffixes in store: T for premium integrated graphics, G for mainstream integrated graphics, and V for value-class integrated graphics. Notebook chipsets will also bear an M prefix. For instance, the upcoming RS690T chipset will be known as the AMD M690T.
According to HKEPC, AMD intends to re-brand the current CrossFire Xpress 3200 and CrossFire Xpress 1600 chipsets to follow the new naming scheme. The Xpress 1600 will presumably be re-dubbed AMD 480X, marking the chipset's second name change since it was introduced as the ATI Radeon Xpress 200 two years ago.
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