AMD comes up with a prototype media center PC

— 3:57 PM on November 16, 2006

Following in Intel's footsteps, AMD has put together a prototype media center PC in an effort to push its products into the living room. AMD already has its Live! certification process for PCs with media center functionality, but now the company appears determined to tackle quiet, small form factor systems designed for home entertainment centers. According to AMD's Corporate VP of Consumer Business Joe Menard, such machines may come out next year.

Intel came up with a similar idea two years ago, but CNet says the device was too bulky and noisy; poor sales eventually pushed Intel to adopt its current Viiv strategy. However, Menard is quoted as saying that manufacturers will now be able to "get away from fans" thanks to improvements in cooling and power efficiency. AMD's upcoming "Fusion" chips, which combine processor and graphics, should be ripe for future media center machines, as well.

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