Former ATI CEO Dave Orton leaves AMD

— 10:18 AM on July 10, 2007

Things aren't going well at AMD's visual media business lately. Following the successively underwhelming launches of the Radeon HD 2900 XT and Radeon HD 2600/2400 series graphics cards, former ATI CEO Dave Orton has now announced he will be stepping down as AMD executive vice president at the end of the month. Orton joined ATI as President and COO in April 2000, was promoted to President and CEO in June 2004, and became vice president of AMD's visual media business as a result of the AMD-ATI merger in October 2006. His tenure at AMD will have lasted just over nine months.

In AMD's press release, AMD president and COO Dirk Meyer is quoted as saying the following about Orton's departure:

With his integration work complete and the successful launch of key graphics and chipset products earlier this year, the time was right for Dave to take his personal and professional life in a different direction.
Orton, meanwhile, had this to say:
"It is with mixed feelings that I am leaving AMD," said Orton. "I am very optimistic about AMD's future. I believe strongly in the strategies that brought AMD and ATI together and the talented employees of the 'new AMD' who are committed to winning in the market by delivering the best possible solutions for customers."
In Orton's place, Adrian Hartog, who is senior VP and general manager of AMD Consumer Electronics Group, and Rick Bergman, who's the senior VP and general manager of AMD's Graphics Product Group, will both report to the office of the CEO. AMD believes having its consumer electronics and graphics businesses report directly to the office of the CEO will help "ensure the ongoing strategic attention and focus for these important businesses."
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