Xbox 360 HD DVD drive gets a price cut


— 10:56 AM on July 26, 2007

Microsoft is expected to slash the price of its Xbox 360 console in the near future, but the company has already applied a cut to the add-on HD DVD drive for the console. Previously sporting an official price tag of $199, the Xbox 360 HD DVD Player has now dipped by $20 to a more affordable $179. As an AP report quoted by Yahoo News explains, Microsoft intends to bundle five free movies with the drive for buyers who purchase it between August 1 and September 30, too.

The move comes barely a month after the Blu-ray Disc Association announced a promotion where it, too, intends to offer five movies to buyers of Blu-ray hardware. All Blu-ray players are eligible for that promotion, including Sony's PlayStation 3 console, which makes Microsoft's own promotion a rather obvious retaliatory move. The AP report doesn't say whether Microsoft's offer will be limited to a selection of titles like the Blu-ray offer, though.

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