NBC drops out of iTunes

— 11:51 AM on August 31, 2007

NBC has reportedly pulled the plug on its participation in Apple's iTunes video download service. The broadcast giant is apparently behind 40% of the television content available to US iTunes users, including popular shows like The Office and BattleStar Galactica. However, come December, when its current contract expires, NBC's catalog will disappear from iTunes.

Apple's unwillingness to accept demands for stricter DRM and flexible pricing are reportedly behind the NBC's decision to back out of iTunes. With online music slowly shifting away from DRM, it's hard to fault Apple for denying NBC's request for more restrictive rights management. However, Apple's staunch opposal to flexible pricing for digital downloads may be harder for iTunes users to get behind.

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