Early iPhone buyers get $100 Apple Store credit


— 6:00 AM on September 7, 2007

When Apple cut the price of its 8GB iPhone to $399 Tuesday, the reaction among users who paid $599 for the device after its launch—and many who didn't—was far from positive. In an attempt to make things right, Apple CEO Steve Jobs has announced in an open letter that Apple will offer early iPhone adopters $100 in credit at the Apple Store.

Jobs prefaces the aforementioned letter by saying he received "hundreds of emails" from iPhone users upset about the sudden price drop and that he read "every one of these emails." He goes on to say he believes the price cut was well timed, and that it will give Apple a chance to "go for it" during the holiday season. To disappointed users, he says, "There is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane." However, Jobs acknowledges, "We need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price."

The $100 credit will be available to users who bought the iPhone from AT&T, the online Apple Store, or brick-and-mortar Apple retail stores. Jobs says details are "still being worked out" and that more information will be available on Apple's site next week.

   
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