Gartner: Blu-ray will have won by the end of 2008

— 6:00 AM on January 29, 2008

Shortly after Warner announced its decision to back Blu-ray exclusively earlier this month, the HD DVD camp struck back with a round of dramatic price cuts aimed at Toshiba's HD DVD players. The cuts brought down the price of the entry-level HD-A3 player from $299.99 to $149.99 and the top of the line model from $499.99 to $299.99. Additionally, Amazon ran a 50%-off HD DVD sale in the same time frame.

These prices may lure some users to the format, but according research firm Gartner as quoted by ComputerWorld, the HD DVD camp is merely delaying the inevitable. The research firm says it expects Blu-ray to have won the high-definition format war by the end of the year, adding that the HD DVD cuts amount to "useless resistance." The price cuts could prolong the life of the HD DVD format a little, the research firm concedes, but Warner's withdrawal should reduce the HD DVD movie library too much for the format to survive.

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