Abit strongly denies rumors of motherboard market pullout


— 10:41 AM on May 29, 2008

Last week, we heard rumors that Abit could withdraw from the motherboard market if its P45-based boards didn't sell well. One report by DigiTimes described Abit as a troubled company with dwindling sales, planning to give motherboards one last shot before potentially re-focusing on other products.

The same report said Abit officially maintained its plans to continue selling boards, but now the company has gone one step further, sending out a statement to the press explaining its intentions. The statement reads:

Thore Welling, Universal ABIT Global Marketing Director points out: "abit is a well established and strong brand within the enthusiast and high-end motherboard and components industry. In fact, particularly over the past 12 months we have been able to considerably increase market share not only in traditional markets such as Western Europe, but even stronger so in emerging markets such as East Asia as well as in the Middle East. Therefore, the broadening of our product lines into the Consumer Electronics (digital photo frames with integrated photo printer {FunFab} and MIDs) segment represents a stronger commitment to the overall brand and the continuation of our <digital home> motherboard concept into other products. abit stays committed to motherboards and has a broad lineup of motherboards ready, as you will see in during Computex."

In short, Abit says its motherboard market share has actually grown significantly over the past year, apparently contradicting DigiTimes' claim that its shipments have gone down, and discrediting much of the logic behind the pullout claims. Nonetheless, Abit does want to broaden its scope by producing consumer electronics hardware.

Interestingly, the statement also mentions mobile Internet devices, hinting that Abit could take on the likes of Samsung, Asus, and Gigabyte in the MID space.

 
   
Register
Tip: You can use the A/Z keys to walk threads.
View options

This discussion is now closed.