Eee PC shipments end up below Asus target

— 9:15 AM on July 10, 2008

Despite receiving huge amounts of publicity since its launch last summer, the Eee PC didn't sell quite as well as Asus expected in the first half of this year. According to a report by DigiTimes, Asus planned to ship two million Eee PCs but missed that mark by 300,000 shipments, ending up 15% below target.

Citing sources at the Taiwanese company, DigiTimes chalks up the shortfall to the delayed launch of Intel Atom-powered systems, which itself resulted from a "shortage of Intel Atom processors." Asus expects shipments to grow significantly now that the Atom-based Eees are becoming available, however. DigiTimes says Asus is sticking to its shipment target of five million units for this year, meaning the company expects to sell roughly 3.3 million units between now and the end of December.

One of Asus' competitors in the subnotebook arena is just as bullish, too. DigiTimes quotes Acer Taiwan President Scott Lin as saying he expects to ship 15,000 Aspire One laptops per day once the system becomes available in late July, with shipments to grow until they total 5-7 million units for the second half of the year.

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