Analog Devices' SoundMAX line of audio codecs has been one of the more notable integrated audio options in PC motherboards for some time now. SoundMAX solutions have found their way into motherboards from Intel and Asus, among others, and have fared reasonably well in our testing. However, ADI hasn't quite managed to steal enough market share away from suppliers like Realtek to make a go of it, and now, the firm has decided to cease development of new PC audio codecs in order to focus on other markets. In a statement, Analog Devices explained it reasons thus:
In a move that reflects the maturing state of the PC codec business, Analog Devices has decided not to advance our PC HD audio codec roadmap with additional silicon products. ADI will continue to ship all of the codec products currently in the market, and will continue to provide the support and resources needed by the many customers using these codecs.
More specifically, ADI will fulfill its commitments to current customer product launches and will continue providing software updates to sustain older platforms.
While ADI is proud of the quality that SoundMAX represents in integrated motherboard audio, the PC audio market has become more and more of a commodity space. Accordingly, this decision is in line with a strategy to focus core investments where the company's signal processing expertise can earn superior returns.
In other words, Analog Devices believes there's not enough money in integrated audio codecs, and it plans to exit that market and focus on something more profitable. The firm hasn't said exactly what it plans to do next, but it did mention in its email to us that its digital signal processing team "has a lot of other things in the works." Unfortunately PC integrated audio will be a little worse off as a result.
|G.Skill KM560 MX keyboard drops the numpad||10|
|Rumor: Acer Triton 700 may use an unreleased Pascal GPU||23|
|Silverstone Vital VT02 could hold a Core i7 in under two liters||8|
|Galax and KFA2 induct the GTX 1080 Ti into the Hall of Fame||22|
|Acer's Aspire GX-281 lineup brings Ryzen to the masses||17|
|Deals of the week: discounts on CPUs, mobos, and more||10|
|Asetek gets $600,000 from Cooler Master in AIO cooler patent spat||19|
|Acer Predator Triton and Helios laptops are ready for serious play||15|
|Intel enjoys healthy revenue and profits for Q1 2017||30|
|Unless Intel suddenly becomes very aggressive in its pricing, a Skylake-X will certainly cost a hell of a lot more than Ryzen CPU. And who cares if AM...||+66|