HP to absorb Voodoo PC into its consumer division

— 12:02 PM on July 24, 2008

Almost two years have passed since HP acquired boutique PC maker Voodoo PC. Since then, Voodoo founder Rahul Sood has become Chief Technology Officer of HP's Global Gaming business, and Voodoo has been operating behind a separate front.

That's all about to change. According to PC World, HP has decided to absorb Voodoo PC into its consumer business division. An HP spokeswoman confirmed that the move will bring Voodoo products together with HP's Pavilion and Compaq Presario consumer lineups. Like Compaq, the Voodoo brand name will live on, but marketing, sales, and support will apparently go through the same channels as HP's other products.

Rahul Sood explains in his blog that the transition means Voodoo products "will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them." The move could see systems like the high-end, ultra-thin Voodoo Envy 133 laptop get more traction in the face of competition from Apple and others.

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