Say what you will about Asus' Eee PCs, they certainly seem to be selling like hot cakes. DigiTimes reports that Asus shipped 700,000 of the netbooks in September alone—a "new monthly high—for a total of 1.7 million Eee PC shipments in the third quarter. Despite increasing competition from firms like Acer and MSI, Asus reportedly expects shipments to stay about the same in October and November, too.
Short of cutting into Asus' shipments, heated competition could still hurt Asus' bottom line. DigiTimes quotes Taiwan's Commercial Times as saying Asus might cut margins from 15-20% to around 15% in order to stay competitive—a claim Asus itself denied, saying margins "will remain steady." The firm added that shipments of 10" Eee PCs like the 1000H model will go up this quarter.
You don't need an economics degree to figure out why Eee PCs are selling so well. Netbooks in general enjoy all the key ingredients of high-volume items: low prices, plenty of hype, and widespread availability. That's probably why seven of Amazon's top 10 best-sellers in computers and PC hardware are netbooks.
|Wanted for review: AMD's Radeon R9 Nano||111|
|ZenWatch 2 runs Android Wear Asus-style||5|
|Asus previews ROG Swift PG348Q and PG279Q G-Sync monitors||16|
|MSI's Z170A Gaming M5 motherboard reviewed||6|
|Qualcomm debuts Kryo custom CPU for the Snapdragon 820||26|
|MSI's H170 and B150 mobos bring Skylake to the gaming masses||2|
|Phone screens make the leap to 4K with Sony's Xperia Z5 Premium||24|
|Acer Predator laptops stay cool under fire with Skylake||29|
|Satellite Radius 12 notebook packs a color-correct 4K screen||3|