Do you... Google?

— 3:54 PM on December 12, 2000

/. pointed me to this interesting article on the Google search engine. Unlike other engines, Google is simple, clean, and doesn't bombard you with incessant banner ads. Personally, I've been using Google for a while now and find it to not only more accurate than other engines, but also faster. So how does a search engine stay afloat without ad revenue?

So, where's the business model? To this end, Google has started to diversify its revenue stream. It boasts 100 co-brand partners, such as The Washington Post and Netscape, that have selected Google as an embedded Internet search engine on their site. Most of these co-brand partners pay the company from $8 to $10 per thousand queries and from $600 to $2,000 per month in licensing fees. Google also has a program offering free search capabilities to smaller Web sites, with the caveat that it might begin inserting advertisements on search-query pages at a future date -- but no banner ads.

The company has also instituted a pay-for-play scheme called Adwords that allows an advertiser to purchase a word and place a small text ad on the page whenever that word is mentioned in a query. But Google is making the most money from customized intrasite search functions, built for a dozen select clients, such as router giant Cisco Systems and Linux provider Red Hat

If you haven't already tried Google out, give it a shot... even Yahoo has replaced their search engine with it. Perhaps it's time for you to take a look.
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