GeForce 9 rebranding may take effect next month

— 9:45 AM on February 4, 2009

For weeks now, we've been hearing that Nvidia will re-introduce some GeForce 9 graphics cards under new GeForce GTS and GeForce GT branding. Well, Expreview now claims to know when the change will finally take place: March 3, or the first Tuesday of the month, right before the CeBIT trade show in Germany.

On that day, Expreview says Nvidia will re-introduce the GeForce 9800 GTX+ as the GeForce GTS 250 and the GeForce 9800 GT as the GeForce GTS 240. Regarding the former, Nvidia reportedly tells partners that the card "carries over the same specs and features of 9800 GTX+, and hence the same GPU, memory, board, PCB, and thermal solution. . . . the only change is a new VBIOS to implement the new branding."

If the GTS 240 label doesn't bring hardware changes, either, that'll mark the second time Nvidia has rebranded that product—first from 8800 GT to 9800 GT, and then from 9800 GT to GTS 240. Nvidia has admittedly started using 55nm G92 GPUs since the GeForce 8800 GT launch, but the name change to 9800 GT wasn't indicative of a new process.

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