AMD shakeup combines CPU, GPU businesses

— 9:49 AM on May 7, 2009

Ever since AMD's purchase of ATI closed in October 2006, the former ATI has operated as AMD's Graphics Product Group—a business separate from the microprocessor development operations. Well, AMD is shaking things up. The company has announced a new operating model, as part of which its graphics and processor businesses have merged into a single products group.

Here's how the company's internal structure looks now:

  • A products group led by Rick Bergman, 45: This new group is responsible for delivering all of AMD's platforms and products and aligning the graphics and microprocessor product development groups into a single unified organization. Jeff VerHeul, 50, will head the Processor Solutions Engineering team, to deliver AMD's platform silicon and improve time-to-market and innovation for near-term roadmaps.

  • An Advanced Technology Group, led by Chekib Akrout, 51: This new group will focus on developing AMD's future technology innovation.

  • A marketing group, led by Nigel Dessau, 44: The singular marketing group will drive cohesive and consistent external messaging across all of AMD's products and platforms.

  • A customer group, led by Emilio Ghilardi, 51: The sales organization is responsible for expanding AMD's customer relationships globally.
  • Rick Bergman was previously the Senior VP of AMD's Graphics Product Group, while Randy Allen headed the Computing Solutions Group. However, the same press release says Allen has chosen to depart the company, leaving Bergman in charge of the new, unified products group.

    AMD goes on to say the reorganization will help it "further integrate" its x86 microprocessor and graphics technologies. Not much integration has happened on that front yet, despite AMD promising CPU-GPU hybrids for "late 2008/early 2009" right after the ATI buyout. Those hybrids have since been postponed until 2011.

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