Six-inch Kindle falls to $299

— 3:18 PM on July 9, 2009

When Amazon unveiled the original Kindle two years ago, the sleek e-book reader cost $399. Since then, Amazon hasn't gone downhill much from there: the second-gen Kindle that came out this February cost $359, and the new Kindle DX is even more expensive, at $489.

Well, good news: the firm has now made its biggest cut yet in the lineup, bringing the six-inch, second-generation Kindle to $299. Hey, that's technically less than 300 bucks, and shipping is free. Too bad the Kindle DX hasn't budged.

$299 may not seem cheap for a handheld reading device, especially when you can get full-featured 10.1" netbooks for about as much. Of course, the Kindle is in a league of its own when it comes to battery life and mobility: it weighs just over 10 ounces and (supposedly) lets you read for two whole weeks with wireless connectivity off. The display is probably better-suited to long reading sessions than a netbook's, too.

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