Creative demos Zii handheld

— 12:58 PM on July 28, 2009

Three weeks ago, we came upon FCC documents detailing a new "MP4 player with touch screen" from Creative. The device featured the same Zii branding as Creative's system-on-a-chip, and according to the documents, it had Wi-Fi, Bluetooth, and a built-in camera.

Creative has now posted a video of the device in action. Specifically, the video showcases a development model called the Zii Egg:

The Zii Egg runs Android, and it can apparently play back high-definition H.264 video, output it to an HDTV, and run 3D apps written in OpenGL ES. Hardware-wise, the handheld features a 480x320 multi-touch display, 32GB of memory, a full-sized SD card slot, two cameras (a VGA one at the front and an HD one at the back), a GPS, an accelerometer, a light sensor, a speaker, and a microphone.

Creative invites developers and hardware vendors to re-brand the device and sell it as their own. That might allow some firms to compete with the iPod touch and Zune HD without too much effort. Regardless of how capable the hardware is, though, consumers might shun it without a content service tie-in. (Thanks to CrunchGear for the link.)

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