Asus aims to outship Lenovo, Toshiba on the laptop stage

— 9:27 AM on February 4, 2010

Acer isn't the only Taiwanese PC vendor with bold ambitions. As DigiTimes found out from Asus Notebook General Manager Shien-yueh Hsu, Asus also aims to become a bigger player in the notebook market—much bigger.

The company is hoping to ship 20 million notebooks in 2010, a number that would reportedly push it past Toshiba and Lenovo on the global stage. DigiTimes says Asus would then become the world's fifth-biggest laptop vendor. However, according to DisplaySearch market share numbers, the biggest vendors (in order) were HP, Acer, Dell, Toshiba, Lenovo, and Asus itself in the second quarter of 2009. The landscape probably hasn't changed a whole lot in the two quarters since then.

Outshipping both Toshiba and Lenovo therefore seems like it would propel Asus into the number-four slot, right behind Dell. DigiTimes says its sources at other notebook vendors are dubious about the possibility of Asus actually reaching the 20-million number, however, so it might end up in fifth place anyway.

Acer has been arguably more ambitious, predicting the demise of U.S.-based PC vendors altogether and planning to overtake HP and become top dog in the PC market by 2013. So far, Acer has made it into the number-two spot, outshipping Dell in terms of global PC shipments in both the third and fourth quarters of last year.

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