Apple may have strayed from flat 99-cent pricing for songs, but TV shows may soon drop to that level. According to the Financial Times, Apple may start charging $1 for episodes on iTunes as soon as the iPad becomes available at retail.
The Financial Times quotes "people familiar with the discussions" as saying Apple will drop pricing for only some shows; reportedly, the endeavor will be an experiment meant to determine whether lower pricing will spur demand. An anonymous executive from a U.S. media firm told the paper, "If you move five times the volume [of sales] at half the price, it's a good idea . . . The argument for holding the line gets bad quickly."
The article doesn't say which shows or which networks have agreed to participate in the experiment, however—only that some execs claim Apple hasn't approached them about the reduced pricing.
As we reported at the time, Apple intends to make the iPad available two months after the official January 27 unveiling. Users will be able to purchase songs, movies, and shows from the iTunes Store right on the device.
|1. BIF - $340||2. chasp_0 - $251||3. mbutrovich - $250|
|4. Ryu Connor - $250||5. YetAnotherGeek2 - $200||6. aeassa - $175|
|7. dashbarron - $150||8. Lucky Jack Aubrey - $100||9. Captain Ned - $100|
|10. Anonymous Gerbil - $100|
|Intel debuts embedded Skylake-R CPUs with Iris Pro graphics||18|
|Fallout 4 gets more love from Bethesda with Far Harbor expansion||12|
|AMD adds refresh-rate ranges to its FreeSync monitor page||24|
|Rumor: Early Broadwell-E benches hint at solid performance gains||64|
|HP refreshes Pavilion consumer PC lineup||13|
|Nvidia teases Pascal GeForces amid GTX 1000-series rumors||48|
|Philips' new 43-inch monitor might make native 4K practical||55|
|Alleged Kaby Lake CPU shows its face in SiSoft Sandra database||29|
|Dell will become Dell Technologies after its EMC buyout||6|