Every quarter seems to break some kind of new record for Apple lately. This time, the company says its fourth fiscal quarter set new high-water marks almost across the board: revenue, profits, and Mac, iPhone, and iPad shipments. The only part of Apple's business that shrank was the iPod, but that's not exactly a new trend—and fresh iPhone shipments seem to be more than making up for it.
Financially, Apple saw some pretty sizable increases both sequentially and compared to the same quarter a year back. Gross margins took a hit, though:
| Q4FY09 | Q3FY10 | Q4FY10 | |
| Revenue | $12.21 billion | $15.70 billion | $20.34 billion |
| Net profit | $2.53 billion | $3.25 billion | $4.31 billion |
| Gross margin | 41.8% | 39.1% | 36.9% |
In terms of unit shipments, the iPhone looks to growing faster than ever. The iPad ain't doing so bad, either:
| Q4FY09 | Q3FY10 | Q4FY10 | |
| Macs | 3.05 million | 3.47 million | 3.89 million |
| iPods | 10.2 million | 9.41 million | 9.05 million |
| iPhones | 7.4 million | 8.40 million | 14.1 million |
| iPads | - | 3.27 million | 4.19 million |
Apple expects to one-up itself again this quarter, with revenue projected to hit $23 billion. Presumably, that small commercial event known as "the holidays" will help drive new shipment records, as well.
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