In late October 2010, I flew out to Austin for the first demonstration of AMD's Brazos platform—and a chance to test it. I was sitting with other journalists around a large conference room table when an AMD executive passed around a real, honest-to-goodness Zacate chip. Sensing a photo opportunity, I grabbed my Digital Rebel XSi, pulled out a quarter from my pocket, and took a couple pictures. AMD's Damon Muzny suggested using one of the branded AMD coasters as a backdrop for the shot, so I did.
On November 8, 2010, the photo became the money shot of my Brazos preview:
Since then, that image seems to have taken a life of its own. It had its first run-in with a gadget blog when Engadget re-posted it alongside a link to my article the next day. The photo went on to star in encore performances at both Engadget and its foreign arms. From there, it frolicked with Maximum PC (a couple of times), TechSpot, Netbook News (which, to their credit, linked back to the original article), the French version of Tom's Hardware, and the Vietnamese version of PC World. It even had run-ins with a number of Eastern European and Russian sites, including Gazeta.pl and Cnews.ru.
None of those sites requested permission, of course, and only two of their stories linked back to us.
While scouring my RSS feeds for news today, I noticed the photo again. This time, it's having a sleepover with SlashGear, illustrating a completely unrelated story: AMD's Llano APU refresh announcement. (See our coverage of that here.) Again, TR remains uncredited.
I think it's official, folks. My spur-of-the-moment Zacate photo has become the Everywhere Girl of APU news coverage. I hope it has a bright future. I hope it writes back every now and then, and I hope it doesn't hang out too much with weird foreign blogs. Shine on, you crazy diamond.
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