Game studio raises $1M in a day from fans

— 9:45 AM on February 10, 2012

What do you do when publishers scoff at your ideas for a game? Turn to your fans, of course. That's just what the folks at Double Fine Productions did to finance their point-and-click adventure game project, Double Fine Adventure. They used Kickstarter and asked their fans for $300,000 to make the game and an extra $100,000 to document the project on film. $400,000 in all.

They reached their target after eight hours. Less than a day after putting up the page, they had raised $1,000,000.

Now, Double Fine Productions isn't just any indie studio. It was founded back in 2000 by Tim Schafer, a LucasArts veteran who designed Full Throttle, Grim Fandango, Psychonauts, and Brütal Legend. The studio also employs Ron Gilbert, the man behind LucasArts' original Monkey Island games. Schafer posted this rather persuasive video to ask for funding a couple of days ago:

The clout of the people behind the project no doubt contributed to the funding drive's success. Right now, the Kickstarter page lists 35,973 backers who pledged a total of $1,314,069... and there are 32 days to go. I wonder how publishers who turned down the project feel about that.

In any case, the thought of LucasArts veterans working on a point-and-click adventure game with ample funding is a nice one. I'll be eager to play the game when it comes out.

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