Alan Wake PC port pays for itself in 48 hours


— 6:00 AM on February 22, 2012

The PC gets a bad rap as a gaming platform. Developers neglect it, console aficionados deride it, and publishers characterize it as an unprofitable pirate's nest. Well, as it turns out, even a port of a nearly two-year-old title can make a buck on the platform—and then some.

GamesIndustry.biz reports that, only 48 hours after the release of Alan Wake for the PC, Remedy had already recouped the development and marketing costs associated the port. The game came out on February 16, and Remedy claims it hit the number-one top-seller spot on Steam immediately. (Right now, Alan Wake sits in the number-two spot behind Cities XL.) Remedy CEO Matias Myllyrinne had this to say:

We made it a priority to create the best PC version of the game we possibly could, as opposed to a sloppy port we ourselves would hate to play, and judging by the amount of encouragement and positive feedback that has been pouring in, that's really paid off!

I'm sure the game's low $29.99 asking price had something to do with its rapid uptake, but still—we're talking about a game that's been out on the Xbox 360 since May 2010. I'm going to keep this story handy next time a publisher postpones or cancels a PC release over purported worries about its bottom line. (Thanks to The Verge for the link.)

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