Forbes: Before ATI, AMD wanted to buy Nvidia


— 9:33 AM on February 23, 2012

Here's a fun bit of alternate history for you: what if AMD had never bought ATI? According to an interesting story by Forbes, the company might have paired up with Nvidia, instead—and gotten a change in leadership for good measure.

Quoting a former AMD employee, the publication says ATI wasn't the only company AMD approached about a merger prior to the July 2006 deal. In fact, it wasn't even the first. Nvidia was AMD's first choice, Forbes says, but Nvidia CEO and founder Jen-Hsun Huang "insisted on being chief executive of the combined company."

AMD CEO Hector Ruiz didn't want to acquire his way out of a job. And so ATI it was.

Perhaps things turned out for the best. Post-merger, the former ATI team managed to execute in an impressively timely and consistent fashion. Nvidia, meanwhile, faced delays with its first DirectX 11 products and ran into financial troubles a few years back. One can't help but wonder if AMD might be better off with a tenacious leader like Huang at the helm, though. (Thanks to Fudzilla for the link.)

Like what we're doing? Pay what you want to support TR and get nifty extra features.
Top contributors
1. GKey13 - $650 2. JohnC - $600 3. davidbowser - $501
4. cmpxchg - $500 5. DeadOfKnight - $400 6. danny e. - $375
7. the - $360 8. Ryszard - $351 9. rbattle - $350
10. Ryu Connor - $350
   
Register
Tip: You can use the A/Z keys to walk threads.
View options

This discussion is now closed.