Could a price war on Ivy Bridge motherboards be brewing before Intel's next-gen CPU even hits the market? According to DigiTimes' moles in the motherboard industry, that's exactly what's happening; first-tier motherboard makers have reportedly dropped their prices on 7-series products. Some of the boards are already on sale in parts of China and Europe, and prices have recently been cut by up to 10%, DigiTimes says.
The site claims that mobo makers were actually set to raise prices to account for the higher cost of copper. Now, it seems they're more concerned with defending market share, which should be good news for folks contemplating Ivy Bridge builds. Motherboard makers are said to be particularly intent on selling boards based on the high-end Z77 Express chipset, which will replace the current Z68.
Sandy Bridge motherboards based on the Z68 can already be had for less than $100, although the cheapest tier-one offerings start at $110. Those marks might be difficult to match with the first wave of Z77 products, but if the first shots in a price war have already been fired, maybe not.
|Core i7-4790K 'Devil's Canyon' overclocking revisited||0|
|Steam controller gets an analog stick||12|
|Delays strike Battlefield: Hardline, Dragon Age: Inquisition||12|
|It's official: Microsoft will consolidate Windows development||39|
|Microsoft's 2014 revenue up 11.5%, but income stagnates||24|
|Tuesday Night Shortbread||49|
|New Humble Bundle includes Thief, Deus Ex, Anachronox, Hitman||28|
|Nvidia Shield Tablet is packed with ports, possibilities||58|
|Intel adopts SK Hynix flash for Pro 2500 Series SSD||10|
|The new new name for the UI is called Retro.||+35|