''GeForce GTX 660'' graphics card pictured

— 9:44 AM on May 29, 2012

Unlike its rival AMD, Nvidia still doesn't have a top-to-bottom lineup of 28-nm graphics processors. Nvidia actually has just one variant of Kepler on the desktop: the GK104, which powers its GeForce GTX 670, 680, and 690 graphics cards. If we're to believe the latest report by VR-Zone, the GK104 will soon show up in a fourth card with an even lower price tag.

The site has posted a photo of an MSI GeForce GTX 660 graphics card, which seems to have a stubby circuit board and the same type of cooler design as MSI's existing GeForce GTX 670. The blower and the black, striped shroud look the same, at least; maybe the metal underneath is arranged differently. The image was apparently Photoshopped to highlight the card's single six-pin power connector (a supersized version of it is floating above the heatsink), but VR-Zone says its sources confirm the product indeed exists.

Too bad there's no word on pricing or performance. Considering the GeForce GTX 670 currently retails for at least $399.99, I'd expect a card bearing the GTX 660 label to sell for, say, $299 or $349—but no lower. Nvidia will probably need a smaller chip to get to lower price points and to compete with AMD's Radeon HD 7850 and Radeon HD 7700 series.

Like what we're doing? Pay what you want to support TR and get nifty extra features.
Top contributors
1. BIF - $340 2. chasp_0 - $251 3. mbutrovich - $250
4. Ryu Connor - $250 5. YetAnotherGeek2 - $200 6. aeassa - $175
7. dashbarron - $150 8. Captain Ned - $100 9. Anonymous Gerbil - $100
10. Bill Door - $100
Tip: You can use the A/Z keys to walk threads.
View options

This discussion is now closed.