Apple ordered to run UK ads saying Samsung didn't copy


— 9:39 AM on October 18, 2012

In the U.S., Apple won its patent lawsuit against Samsung. In the UK, things turned out rather differently. As BBC News reports, a judge ruled in July that Samsung hadn't infringed on Apple's "design rights," and he ordered Apple to run ads saying as much in order to "correct the damaging impression" it had created.

Well, Apple has now lost the appeal. BBC News says the appeal judges upheld the original ruling, including the part about running ads:

The appeal judges decided not to overturn the decision on the basis that a related Apple design-rights battle in the German courts risked causing confusion in consumers' minds.

"The acknowledgment must come from the horse's mouth," they said. "Nothing short of that will be sure to do the job completely."

However, they added that the move need not "clutter" Apple's homepage as it would only have to add a link entitled "Samsung/Apple judgement" for a one-month period.

In addition to the notice on Apple's website, BBC News says Apple must run ads in UK publications like the Daily Mail, Financial Times, and T3 Magazine. It'll be interesting to see how Apple's public relations team handles that. I doubt Samsung can expect much more than a half-hearted apology—but the Korean firm reportedly welcomes the decision nonetheless.

Apple wasn't quite so humiliated in the U.S., where Samsung was ordered to pay $1.05 billion in damages after a jury found it guilty of patent infringement. Ultimately, though, there's a chance that ruling won't stand. Groklaw reported in August that the jury failed to follow instructions and ignored prior art.

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