AMD surprised everyone last year by getting into the memory business. Radeon-branded DRAM modules have been available online for a while now, and AMD recently released matching RAMDisk software to complement them. Like the modules, which are manufactured by Patriot, VisionTek, and XFX, the RAMDisk software comes from another firm. AMD is just slapping the Radeon name on an existing application from Dataram.
The Radeon brand may soon enter another market, if a report at SemiAccurate turns out to be correct. AMD apparently has the SSD market in its sights next—because, you know, the one thing we need right now is more cookie-cutter SSDs.
If Radeon-branded solid-state drives are indeed on the way, it seems likely that they'll be built by someone other than AMD using the same controller and NAND combos available to everyone else. Only a handful of SSD makers have truly unique technology, whether it's custom firmware, proprietary controller silicon, or NAND that's produced in-house. With AMD already slashing its workforce, I don't imagine the firm has any engineering resources to devote to building materially different SSDs. The marketing department seems to have plenty of Radeon stickers, though.
With no shortage of competition in the SSD space, AMD faces slim margins and an uphill battle if it intends to become an important player. Of course, the same could be said about the memory market.
|Official specs confirm 300-series Radeon rebrands||4|
|Early deal of the week: Asus' ZenBook UX305 for $599||15|
|Asus' Turbo cooler optimizes the GTX 970 for SLI||10|
|AMD: Zen chips headed to desktops, servers in 2016||67|
|MSI's 990FXA Gaming mobo freshens up with USB 3.1||7|
|Join us Thursday night to talk Zen and more with David Kanter||11|
|Xeon E7 v3 boasts Haswell cores, hybrid memory controller||23|
|Our latest case review is getting a little hairy||37|
|Oculus says Rift VR headset will ship early next year||29|