Friday night topic: The celebrification of food


— 4:04 PM on July 12, 2013

Is it just me, or are people a lot more into food these days? Social networks are filled with pictures of what everyone is having for dinner. There are countless food-related blogs on the Internet and entire television channels dedicated to the subject. Chefs have even become celebrities, too. Heck, singlar food items like the Cronut and Double Down are celebrities in their own right.

If there is a trend, I'm definitely helping to fuel it. I'm guilty of not only snapping the picture above, but also intentionally grabbing the DSLR in my office instead of just using my smartphone. Although I only made it through a few seasons of Top Chef, I've spent a fair bit of time watching nerdier food shows like Alton Brown's Good Eats and Heston Blumenthal's In Search of Perfection. And I'll watch pretty much anything Anthony Bourdain or Epic Meal Time makes.

I also cook a lot more than I used to. In fact, I've become somewhat obsessive about making things from scratch. Right now, a 12-pound brisket is marinating in my fridge and will eventually become Montreal-style smoked meat. I transform pork belly into delicious bacon with regularity, and I've even got an ice cream maker. Thanks to my girlfriend, I also have access to an epic garden brimming with vegetables, herbs, and berries.

What about you? Are you one of those people who Instagrams their meals? Do you find food to be more glamorous than it used to be? Is there any point in glorifying something that's just going to get turned into poo? Discuss.

   
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