Intel reportedly seeking partner for TV service


— 9:18 AM on September 27, 2013

Intel's television service may have hit a snag. For more than two years, the chip maker has been working on a streaming service and an accompanying set-top box. The product was supposed to debut this year, but AllThingsD says the whole project could be nixed if Intel doesn't find a partner to help with funding and distribution. More worryingly, the site claims Intel still hasn't signed a content deal with a major programming provider.

Much of the appeal of Intel's TV service is that it's set to combine traditional broadcast content with on-demand streaming. Dubbed OnCue, the service reportedly features a cloud-based DVR that allows users to access several days' worth of content even if nothing has been set to record. Cooperation from major content providers would seem to be essential to the entire enterprise. Traditional broadcasters have been reluctant to embrace alternative distribution methods, though.

Amazon and Samsung have apparently been approached by Intel to help get OnCue off the ground, but it's unclear whether either firm is interested in the project. The two potential partners are really very different. One has a huge installed base of televisions and consumer electronics gear sold through well-established channels, while the other has a deep catalog of content and its own distribution network.

Without cooperation from big content providers, it may not matter if Intel is able to secure a partner for OnCue. Intel's apparent failure to sign deals with big-name broadcasters doesn't bode well for other services that would break the current mold, either. We haven't heard much about Apple's rumored TV project, but it would presumably require cooperation from content providers, as well.

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