Windows 8.1 ad puts Start button front and center


— 9:19 AM on September 30, 2013

Microsoft has begun its charm offensive for Windows 8.1. The company has put out a 30-second ad that shows off the upcoming OS upgrade's features and improvements—and, would you believe it, the newly resuscitated Start button appears front and center:

Simpler and easier, huh?

Well, maybe so. But if the Start button is important enough to pimp within the first six seconds of the ad, then why is Microsoft still ignoring cries for the Start menu's return? Wouldn't consumers—many of whom have been lukewarm in adopting Windows 8—be even more excited about the return of what's clearly a favorite feature from past Windows releases?

Oh well. At least Windows 8.1 will be an improvement over Windows 8. Maybe next year's update will get it right.

Windows 8.1 is due out on October 17 as a free upgrade for Windows 8 users. Folks who aren't running Windows 8 will be able to buy it in a retail package for $120-200.

   
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