Nvidia cuts GTX 770, 780 prices, primes GTX 780 Ti for 11/7


— 9:31 AM on October 28, 2013

Today's a big day for Nvidia. Earlier this morning, the company announced a new Shield update as well as the addition of ShadowPlay to its GeForce Experience software. Now, Nvidia has followed up with some price cuts across its high-end GeForce GTX 700-series graphics cards. It's also set a release date and a price for its upcoming GeForce GTX 780 Ti.

According to Nvidia, suggested e-tail prices for the GeForce GTX 780 and GeForce GTX 770 have dropped to $499 and $329, respectively, down from the current $649 and $399. The company expects these cuts to go "live in e-tail by 6:00 a.m. on Tuesday, October 29th." Since no time zone is mentioned, I assume Nvidia means 6:00 AM, Pacific Time.

Those cuts will position Nvidia's high-end cards much more competitively against AMD's new Radeons. For reference, here's how the performance-per-dollar scatter plots from our Radeon R9 290X review would look with tomorrow's cuts in effect. (You can use the buttons below the graph to switch between post- and pre-cut pricing.)


As you can see, the GeForce GTX 780 will be an appealing alternative to the R9 290X despite its marginally lower performance. We'll have much more of a parity between the GTX 770 and the R9 280X, too. I should also note that the GTX 780 and 770 both ship with with free copies of Batman: Arkham Origins, Splinter Cell: Blacklist, and Assassin's Creed IV: Black Flag—and that you get $100 off when buying them as a combo with a Shield handheld at e-tailers like Newegg. AMD offers a version of the R9 290X with Battlefield 4 for $580, but the R9 280X doesn't come with any freebies, as far as I'm aware.

In related news, Nvidia says the upcoming GeForce GTX 780 Ti, which it teased earlier this month, will debut on November 7 with a suggested e-tail price of $699. The card will be available with the same Shield combo and the same game bundle as the GTX 780 and GTX 770.

   
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